Phone
Call the editor's desk
+1 (415) 555-0182
Tue–Fri, 10am–4pm PT. Best for time-sensitive story ideas.
Get in touch
Let's start a conversation about your shop.
Pitch a story, ask a question, or explore a partnership. We read every note and reply within two business days — usually faster, coffee in hand.
Send a note
Tell us what you're working on.
Whether you're pitching a founder story, requesting a playbook feature, or just saying hello — the form below routes your message to the right editor on our team.
Reach us directly
Email
Four ways to find us.
Pick the channel that fits. We staff email and chat during working hours, and we treat every DM with the same care as a long letter.
Write us a note
[email protected] for general enquiries.
[email protected] for story pitches.
Studio
Visit the studio
482 Valencia Street
San Francisco, CA 94110
By appointment only.
Hours
When we answer
Mon–Fri: 9am–5pm PT
Sat: 10am–2pm PT
Sun: closed (we rest, too).
What happens next
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A simple, human process.
No support tickets. No triage queue. Your message lands in the inbox of a real editor who reads it, flags the right person, and writes back.
We read it within a day
Every pitch and question gets read by an editor, usually within twenty-four hours. Nothing is auto-filtered or sent to a void.
We route it to the right person
Story pitches go to the features desk, partnerships to the brand team, and product ideas to the playbook editor. You won't get bounced around.
We reply like a person
You'll get a thoughtful, specific response — not a form letter. If we can't help, we'll point you to someone in our network who can.
We keep the conversation going
When there's a fit, we stay close — sharing drafts, swapping notes, and building a relationship that lasts longer than a single story.
Where to find us
Based in the Mission, working everywhere.
Our studio sits above a small ceramics shop on Valencia Street. Drop in for a coffee and a conversation — the espresso machine is usually on.
482 Valencia Street
Second floor, above the ceramics shop.
San Francisco, CA 94110
Bart: 16th Street Mission (6 min walk)
Parking: metered on Valencia, free on 19th
Bikes: rack out front, please lock up
Before you write
Questions we hear often.
A few quick answers to the things founders and partners ask us most. If yours isn't here, the form above is the best way to reach us.
Q. Do you accept guest posts from new shops?
Yes — we love first-person pieces from independent founders, especially on inventory systems, supplier relationships, and the unglamorous side of running a small store. Pitch us a 150-word summary first.
Q. Can I republish a Pure Small story in my newsletter?
Most pieces are available for syndication with credit and a link back. Email [email protected] with the URL and your circulation numbers.
Q. Do you take sponsored content or paid placements?
Occasionally, and only with brands we already use ourselves. Sponsorship never buys editorial coverage — our recommendations stay independent. Reach out via the partnership option on the form.
Q. How do I cancel my playbook subscription?
You can manage or cancel anytime from your account page, or reply to any billing email and we'll handle it for you within one business day. No retention calls, ever.
Q. Are you hiring?
We post open roles on our about page when they open. Freelance editors and writers are always welcome to introduce themselves.
Q. Can I send samples or product for review?
Please don't send anything unsolicited — we can't return it. For review requests, email us with a short description and we'll let you know if it's a fit for an upcoming issue.
Not sure where to start? Try the playbook first.
Most of what founders ask us about — buying, pricing, staffing, POS, supplier negotiations — is already covered in our open playbook. Have a look before you write, and your message can be that much sharper.
Quick reply promise
We answer every email within two business days — most within a few hours.
Real humans only
No bots, no auto-responders, no support tier maze. Just the editors.